The Influence of Social and Cultural Control on theMotivation of Online Startups

In this article, we use the perspectives of social and cultural control and assume that the scope ofentrepreneurial activities is positively associated with two types of support: family support and peersupport. Drawing on Hofstede's cultural dimensions, the article examines various influencing factors,including peer and family support. We also argue that peer influence positively affects the motivationof young Iranian entrepreneurs to promote online startups. Our findings indicate that compared totraditional research models, the combination of Hofstede's cultural theory and the S-O-R model canlead to the creation of a research model reflecting influential factors and presenting their specificrelationships. Through the analysis of ۲۰۰ valid online questionnaires based on partial least squarespath modeling and variance-based structural equation modeling, this article demonstrates that peerand family support can reduce the conservative mindset of young entrepreneurs and have a positiveimpact on their motivation. Family and peer support are positively associated with the scope ofentrepreneurial activities, while the conservative mindset has a negative impact on the motivation ofyoung entrepreneurs.

Keywords:

Social Control , Cultural Control , Conservative Mindset , Entrepreneurial Motivation