Investigating The Development Of Digital Marketing Based On Artificial Intelligence

In a world where we see significant advances in technology every day, marketing based on artificial intelligence has emerged as one of the most important new tools for companies and brands. This approach has not only created a revolution in the way of interacting with customers, it has made it possible to predict the future needs and behaviours of customers more accurately. Marketing based on artificial intelligence, using big data and advanced algorithms, helps companies to implement their marketing strategies more accurately, personalized and more efficiently. Marketing based on artificial intelligence is the application of artificial intelligence in marketing processes in order to optimize decisions, personalize customer experiences. and increasing the effectiveness of advertising campaigns. This method, by analysing data collected from customers' past behaviours, allows more accurate predictions of their future behaviours; In this way, more effective and meaningful communication with customers can be established. Artificial intelligence supports the automation of business processes, especially business-to-business or company-to-company marketing. Real-time data circulation (data whose results are prepared immediately and thus makes it possible to influence the subsequent processing of the data) has a great impact on marketing and in the field of application it can be used to collect and use data related to Consumer and vendor profiles help to improve production knowledge. In this article, artificial intelligence solutions in the field of marketing and digital marketing model based on artificial intelligence are examined.

Keywords:

marketing , finance , artificial intelligence , management.