The Impact Of Artificial Intelligence On Digital Marketing And Business Growth: Strategies For The Future

In today’s rapidly evolving business landscape, digital marketing has emerged as a crucial element in effective business management. Companies are leveraging technology to optimize marketing strategies, enhance customer engagement, and increase competitive advantage. This paper explores key digital marketing strategies, the role of data analytics, consumer behavior insights, and how businesses can adapt to the ever-changing digital environment. The study also highlights case studies of successful digital marketing implementations and their impact on business growth.

Keywords:

Business Management , Digital Marketing , Consumer Behavior , Data Analytics , Competitive Advantage