The Performance Evaluation of Tejarat Internet Bank Services (AHP and Eisenhower Matrix Methods)

Online banking is becoming a popular choice for many clients who value convenience and efficiency. However, it is also important to evaluate how well internet banks perform in terms of client satisfaction. The aim of this study is to measure the performance of Tejarat internet bank services, one of the largest Iranian banks that offers online banking services to its clients. We used two methods: The Importance-Performance Matrix and the analytical Hierarchy Process. The Importance-Performance Matrix helped us rank the identified factors according to their importance and urgency for improving the bank’s performance. The analytical hierarchy process helped us compare and weigh the relative importance of various criteria and sub-criteria that affect the bank’s performance. We collected data from a sample of ۱۶۹ Tejarat online financial services users through a questionnaire survey. Our results showed that the bank’s performance was influenced by five factors: efficiency, ease of use, security, speed, and support. We also found that security and ease of use were the most critical and urgent factors that required immediate attention from the bank. Therefore, we recommend that Tejarat internet bank services focus on enhancing security and ease of use as their top priorities to improve their performance. We also suggest that they improve the quality of service in the client support section by being more responsive and fast. These insights are not only beneficial for Tejarat Internet Bank Services but also for other banks that want to improve their performance in the online banking sector.

Keywords:

AHP , Client Satisfaction , E-commerce , Importance-Performance Matrix Analysis (IPMA) , Internet Banking