Examining success factors and influential factors in customer relations

Attracting customers to interact with the brand is the goal of every business. Some companies try to influence the opinions of customers with the help of branding. But despite the competitive market, the way you treat the customer is the main factor determining the purchase of your product or service; not the price of the product. To attract customers, you must constantly have "something" to offer. The way you treat the customer determines the value that the customer wants. Given the increase in competitors and the increasing difficulty of sales and marketing, you must use a special sales team to grow and increase the prosperity of your business. The sales team must properly examine the challenges or issues that the customer has always faced and find an answer to solve them before the challenges become acute and critical issues. The purpose of this study is to identify, prioritize, and determine the relationship pattern of key dimensions of customer relationship management success in the organization. In order to accurately understand customer relationship management, a review of the evolution of marketing approaches should be conducted first to identify the areas where this concept emerged in modern marketing. After identifying these areas, this study describes how customer relationship management has developed and evolved in the context of relationship marketing, explains the reasons for its trend, and presents its general framework. It also describes the principles, general tasks, and main dimensions of customer relationship management.

Keywords:

Customer , Organizational Behavior , Sales , Business , Price , CRM