Consumer Rights in the Digital Age

In the contemporary era, characterized by the pervasive influence of information and communication technologies (ICTs), traditional commercial, legal, and governance frameworks have undergone significant transformations. A critical area impacted by this shift is consumer rights. The advent of digital platforms, data-driven services, and global online interactions renders conventional consumer protections inadequate. Modern consumers are no longer merely purchasers of goods or recipients of services; they are also active data subjects, participants in complex digital ecosystems, and frequently targets of algorithmic profiling and manipulation. This article explores the evolving landscape of consumer rights in the digital age through a comparative and analytical lens, examining key challenges, current domestic and international legal frameworks, and the responsibilities of digital stakeholders. It proposes practical policy solutions aimed at reinforcing the protection of digital consumers, particularly within the Iranian context, while drawing insights from global best practices.

Keywords:

Consumer Rights , Digital Age , E-commerce , Data Protection , Algorithmic Transparency , Cybersecurity , Digital Literacy