Analysis of Factors Influencing Sense of Place and Its Impact on Tourist Attraction: A Case Study of Yasuj Waterfall

This project shows how the feel of a place draws people to Yasuj Waterfall, a natural spot in Iran. Feel of a place means the mix of thoughts and feelings people have and how they use places. It plays a big role in how tourists act. Studies say beauty and local ways are the top reasons a place gets its feel, which affects how happy tourists are and if they come back. Eco-friendly travel helps to deepen the bond between tourists and the place. This work adds to books on branding nature spots in the country. It gives tips for leaders and planners to boost the charm of spots by using local ways. This research uses interviews with local people, tourists, and travel experts to explore the feel of place at Yasuj Waterfall. The findings show natural beauty, history, and warm welcomes shape visitor views and how they feel. The study finds key elements for the place's feel, like the sensory mix with nature, stories in local ways, and social talks. The research shows the promise of sustainable travel in growing emotional ties between visitors and the place, making a care for it and more visits. By giving real insights from the local scene, this study aims to guide branding and growth plans for Yasuj Waterfall and spots like it in Iran, pushing good travel and growing their pull.

Keywords:

Sense of Place , Tourist Attraction , Yasuj Waterfall , Sustainable Tourism , Place-Making , Iran