The role of advertising strategy in supporting marketing performance (An analytical study of the opinions of a sample of workers at the Rayhana Karbala Hotel in the holy city of Karbala)

The current research was concerned with studying the nature of the relationship and the influence between two variables represented by (advertising strategy and marketing performance) of a sample of workers in the Rayhana Karbala hotel in the holy city of Karbala and the nature of the answers was analyzed statistically through the SPSS statistical program to get to the fact of accepting or rejecting the two hypotheses of the research, which are the hypotheses of correlation and effect relationships, and through the statistical results, the two hypotheses was rejected based on the level Statistical significance. The research reached a set of recommendations that Training hotel marketing managers to increase their knowledge of the factors affecting consumer and market behavior and provide them with modern methods and techniques that can be used in this field, and Pay attention to electronic marketing and benefit from the advantages and opportunities that this concept can provide

Keywords:

advertising strategy , marketing performance , hotel administration , Rayhana Karbala , employee training