Investigation of Internal Marketing as Regards Job Satisfaction and Organizational Commitment in Economic Agencies

The present research has been conducted to investigate Internal marketing as regards job satisfaction and organizational commitment in economic agencies (Tehran Melli Bank). On one hand, the presentresearch aims to investigate the effect of job satisfaction on internal marketing in Melli Bank and on the other hand, it attempts to investigate the effect of organizational commitment on Internal Marketing in Melli Bank. The statistical population of the study included all employees ofMelli Bank in Tehran in the whole 501 branches. Data gathering instrument included job satisfaction, organizational commitment andInternal Marketing. The data analysis method is based on Structural Equation Modeling method. The results indicated the following: 1) Jobsatisfaction of the employees positively affects Internal Marketing. 2) Organizational commitment of the employees positively affects Internal Marketing.

Keywords:

Internal Marketing , Job Satisfaction , OrganizationalCommitment , Melli Bank