Quality, Satisfaction and Behavioral Intentions
Publish place: The first national electronic conference on new achievements in management and accounting sciences
Publish Year: 1393
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
AMACONF01_007
تاریخ نمایه سازی: 16 خرداد 1394
Abstract:
Performance quality was conceptualized as the attributes of a service which are controlled by atourism supplier, while satisfaction referred to a tourist's emotional state after exposure to the opportunity. Astructural equations model hypothesized that perceived performance quality would have a stronger total effect onbehavioral intentions than satisfaction. This hypothesis was. The analysis also indicated that the perceptionsmeasure of quality the hypothesized model better than data derived from the subjective measure. Resultssuggested that evaluation efforts should include assessment of both performance quality and satisfaction, butsince performance quality is under management's control it is likely to be the more useful measure.
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Authors
Reza Dihim
Department of Accounting, Sabzevar Branch, Islamic Azad University,Sabzevar,Iran
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