The analysis of intensive distribution approach

  • Certificate
  • من نویسنده این مقاله هستم

استخراج به نرم افزارهای پژوهشی:

لینک ثابت به این Paper:

شناسه ملی سند علمی:

ICPEEE02_421

تاریخ نمایه سازی: 8 آذر 1394

Abstract:

Distribution is a tool for creating a competitive advantage. In choosing the distribution method, costs should be taken into account. In this research I will explain distribution channels that include intensive distribution, selective distribution and exclusive distribution. Exactly, the intensive distribution as the one of the main distribution channels will be explained. Also the advantages and disadvantages of each channel of distribution and their usages and the condition that they are used will be clarified.

Authors

Morteza Ahmadi

PhD of accounting of Allameh Tabataba’i university

Ali Hosseinpour

M.A. student of Allameh Tabataba’i university

مراجع و منابع این Paper:

لیست زیر مراجع و منابع استفاده شده در این Paper را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود Paper لینک شده اند :
  • Fraب ier, Gary, andWalfried Lassar. (October, 1996). "Determinans of Distribution ...
  • .Mohmmadian, Mahmoud. (1391), Iranian Marketing, Tehran, Termeh publication, (in Persian). ...
  • .WWW.B usiness Dictionary .com ...
  • Coughlan, Anne _ et al. (2006) "Marketing channels (7th edition), ...
  • Dent, Julian. (1988), "Distribution channels, Philadelphia, " Kogan Page. ...
  • .WWW. yourartic lelibrary .com ...
  • Stern, Louis , Adel El-Ansary, and Anne Coughlan. (1996), "Marketing ...
  • Dutta, Shantanu Jan Heide, and Mark Bergen. Forthcoming.، 0Vertical Territorial ...
  • Fein, Adam and Erin Anderson. (April. 1997), "Patterns of Credible ...
  • Dutta, Shantanu, Mark Bergen, and George John. (Winter1994) "The Governance ...
  • Frazier, Gary, and Jagdish Sheth. (Summer1985) _ Attitude-B ehavior Framework ...
  • Frazier, Gary, andWal fried Lassar. (1996). _ _ eterminants of ...
  • Frazier, Gary. (May1983) "On the Measuremet of Interfirm Power in ...
  • Saxena, Rajan, (2005) "Marketing management, " Tata McGrat -Hill education ...
  • Kotler, Philip , and Suzan Burton, and Gary Armstrong, (2013) ...
  • Berman, B. (1996) "Marketing Channels". WWW .boundless .com ...
  • نمایش کامل مراجع