The use of fuzzy logic to rank the factors affecting the competitiveness of the Food Companies, using Michael Porter's five forces model
Publish place: International Conference on Modern Research`s in Management, Economics and Accounting
Publish Year: 1394
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
MRMEA01_521
تاریخ نمایه سازی: 30 بهمن 1394
Abstract:
The objective of this paper is to ranking the competitive factors according to their values, by using Michael Porter 5 forces Model. One of the crucial decision making for todays company is identifying importance of competitive elements to increase their contest ability, for sell more product and good services in domestic and word wide . To do so, we use Fuzzy Logic to analyses our 78 questionnaire, to achieve better and more reality answer to our question in Hamedan food industries. Q/A answer sheet has ability that differentiates other question answering system. Our finding reveal that Consistency Ratio for all factors are lower than 0/1, in another hand substitution treat occupied the leader place, which followed by New entry treat, by far the bottom of the table, is a room for buyer power with ignorable amount
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Authors
Narges Partonezhad
Master Student of Business Management, Islamic Azad University of Malayer, Department of Management, Malayer, Iran
Hosein Soleimany
Assistant Professor of Mathematics, Islamic Azad University of Malayer, Department of Mathematics, Malayer, Iran
Fereydoon Salimy
Assistant Professor of economy, Islamic Azad University of Malayer, Group Manager, Malayer, Iran.
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