Bend Marketing Relevance with enthusiast Behavior: Sepahan’s Foulad Mobarakeh Stadium

Background: The main purpose of this paper is the relationship bet week marketing bond and athletic enthusiast behavior in the Sepahan Foulad Mobarakeh Football team.Materials and methods: This study is a correlation study that is done by scaling system. The demography involve enthusiast who presented in stadium to follow one of matched thatwas held between Foulad Mobarakeh of Sepahan and other top of the Football league in 2013.In order to select the random sample, one of the matches that were held between Sepahan Football Team, was selected randomly. We used from Questionnaire (2008). Analysis of date was carried out in two levels of statistics: Descriptive statistics (Frequency, percent, mean andstandard deviation) and Deductive statistics (t tests one unite sample, test two independent sample, levies test, F for several independent samples, multiple regression).Results and discussions: The results show that there are some meaning full relevance between quality of relation component and scoring the enthusiast behavior (R2 =0.6628R=0.676). Confidence and commitment components also had a meaning full relevance separately. Likewise its had positive relationship with oral component.Conclusion: Confidence component had a meaning full relation with pu rchase and participation of enthusiast separately. Confident and commitment components had positive effects, but self – communication had negative effects with media component separately.Also, there were meaning full different communication between mean of scoring client manner and vary business.

Keywords:

Marketing bond , client manner , athletic Foulad Mobarakeh of Sepahan Stadium