Blue Ocean Strategy Implementation (CASE Study: Tehran PAK Dairy Company)

The borders of food stuff industry market in Iran have been fixed and defined and the current companies in industry have adopted measures and reactions to slightly raise their profit andshare slightly. To get rid of the bloody completion in the Red Ocean of dairy and food stuff industry using the Blue Ocean strategy and its related tools is the goal this study pursues. Tocreate an unrivaled market by PAK Dairy Company can bring about supplying the real needsof the society population and also profit for the company. To make this goal come true, first we have analyzed the remarkable and competitive factors under the present dairy and foodmarkets, PAK Dairy Company and PAK Company competitors. Then the current status of PAK Company and its competitors and also the future condition ofPAK Company have been illustrated in case of Blue Ocean implementation using strategycanvas analytical tool and after that with Four Actions Framework, i.e., the actions such as Raise, Reduce, Eliminate and Create have been proposed in PAK Dairy Company, that can ultimately lead to the creation of the Blue Ocean

Keywords:

Red Ocean , Blue Ocean , value innovation , Tehran PAK Dairy Company