The Intention of Mobile Banking in Malaysia based on the UTAUT Model and its Empirical Evidence
Publish place: The 9th International Conference on Economics and Management
Publish Year: 1395
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
ICOEM03_048
تاریخ نمایه سازی: 19 خرداد 1396
Abstract:
Rapid advances in the field of wireless technology plus the vast ownership base of cell phones have led banks to invest substantially in developing mobile banking. Though the rate at which mobile banking has been embraced is still significantly lower than expectations. As such, there is an obvious need to initiate research to determine the factors that would have a positive effect on the adoption of mobile banking. To address this issue, present study adopts the Unified Theory of Acceptance and Use of Technology (UTAUT) to recognize these factors and their impact on the adoption of mobile banking. A sample of 400 respondents was used in this study from which it can be empirically concluded that individual intention toward mobile banking is much affected by social influence, performance expectancy and trust, in this particular order of influence. Current study also revealed that gender had a significant moderating effect on performance with regard to the intention toward mobile banking.
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Authors
Marzieh Zendehdel
Islamic Azad University Bandar Anzali international Branch, Gilan
Saeideh Sharifi Fard
Department of Communication, Faculty of Modern language and Communication, Universiti Putra Malaysia, UPM Serdang Selangor
Laily Hj Paim
Department of Resource Management and Consumer studies, Faculty of Human Ecology, Universiti Putra Malaysia, UPM Serdang Selangor
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