game theoretic approach for pricing decisions in dual channel Supply Chain
Publish place: International Journal of Industrial Engineering & Production Research، Vol: 28، Issue: 1
Publish Year: 1396
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_IJIEPR-28-1_001
تاریخ نمایه سازی: 2 آبان 1396
Abstract:
In the current study, a dual-channel supply chain is considered containing one manufacturer and two retailers. It is assumed that the manufacturer and retailers have the same decision powers game-theoretic approach is developed to analyze pricing decisions under the centralized and decentralized scenarios. First, the Nash model is established to obtain the equilibrium decisions in the decentralized case. Then, the centralized model is developed to maximize the total profit of the whole system. Finally, the equilibrium decisions are discussed and some managerial insights are revealed
Keywords:
E-commerce.Supply chain.management.A Dual-channel structure.Game theory.Nash equilibrium.Centralized model
Authors
hamed jafari
Department of Industrial and Systems Engineering, Isfahan University of Technology
seyed reza hejazi
Department of Industrial and Systems Engineering, Isfahan University of Technology
morteza rasti barzoki
Department of Industrial and Systems Engineering, Isfahan University of Technology