The Effects of Attitudes on Foreign Product Judgment among Malaysian Consumers
Publish place: دوازدهمین کنفرانس بینالمللی آکادمی مدیریت آسیا
Publish Year: 1396
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
AAMC12_075
تاریخ نمایه سازی: 22 دی 1396
Abstract:
This study examines the Malaysian consumers’ attitudes towards foreign purchase products. More specifically, this study investigates the consumers’ attitude whether they have the feeling of boycott, animosity, ethnocentrism, patriotism and worldmindedness towards foreign made products. It has examined how these constructs can affect theforeign product judgment. Only consumer worldmindedness has a positive effect on product judgment of foreign product.
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Authors
Khairul Anuar Mohammad Shah
School of Management, Universiti Sains Malaysia, Malaysia
Hazril Izwar Ibrahim
School of Mangement, Universiti Sains Malaysia, Malaysia
Nurliyana Maludin
Faculty Business and Finance, Universiti Tunku Abdul Rahman, Malaysia