The effect of perceived market orientation in the higher education sector Case of University of Tabriz
Publish place: Second International Management and Business Conference
Publish Year: 1397
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
ICMBTU02_382
تاریخ نمایه سازی: 18 اسفند 1397
Abstract:
In this paper we examine the relationship between perceived market orientation,satisfaction, loyalty and post-enrolment communication behavior in higher education sector. Wehave collected 376 completed questionnaires from students of University of Tabriz. We foundthat perceived market orientation is significantly related to satisfaction, loyalty and postenrolmentcommunication behavior. Also the mediating role of satisfaction between perceivedmarket orientation, loyalty and post-enrolment behavior has been proved.
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Authors
Seyed Samad Hosseini
Assistant professor, University of Tabriz
Mahyar Jalaei
MA Candidate of MBA-Strategy, University of Tabriz
Atefeh Rezazadeh
MA candidate of MBA-Entrepreneurship, University of Tabriz
Majid Fathi
MBA graduated, University of Tabriz