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Conference Paper
Optimizing Digital Marketing Strategies in the Beauty Sector of the Pharmaceutical Industry: A KPI-Driven Analytical Approach
Authors:
SeyyedAbdolHojjat MoghadasNian
،
Avina Ghorbani
Year 1403
Publish place:
8National Conference on Interdisciplinary Research in Management & Medical Sciences
Pages:
11
| Language: English
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Journal Paper
The effect of gamification on brand equity and desirable consumer behaviors in online retail stores: The mediating role of brand engagement
Authors:
Elham Ebrahimi
،
Hamid Reza Irani
،
Mohammad Abbasi
،
Ali Abedini
Year 1403
Publish place:
Iranian Journal of Management Studies Issue 2، Vol 17
Pages:
13
| Language: English
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Journal Paper
Social Media Value Creation Practices and Interactivity of Electronic Word of Mouth Systems
Authors:
pir Mohammadiani
،
Abbasimehrb
،
Malikc
Year 1402
Publish place:
Journal of Information Technology Management Issue 2، Vol 15
Pages:
19
| Language: English
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Journal Paper
The Impact of Social Network Marketing on Consumer Willingness for Brand Purchase, given the Mediating Role of Customer Engagement
Authors:
Sara Serajpour
،
Majid .Fattahi
،
Farshideh Zameni
Year 1400
Publish place:
International Journal of RESISTIVE ECONOMICS Issue 1، Vol 9
Pages:
16
| Language: English
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