Optimal Integrated Pricing and Lot Sizing with Parametric Uncertainty

Pricing and marketing decisions are one of the crucial management issues in industrial environments. With respect to the importance of this subject, in this paper we consider a pricing-marketing problem where the reliability of the production process can be imperfect and inventory and setup costs per production cycle are not known. Also due to real life situations, uncertainity is incorporated to some of the problem parameters in the proposed model

Keywords:

Optimal Pricing , uncertain parameter , Marketing Planning , Reliability Planning , Geometric Optimization , Nonlinear programming