Centralized Supply Chain Network Design: Monopoly, Duopoly, and Oligopoly Competitions under Uncertainty
Publish Year: 1397
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_JOIE-11-2_005
تاریخ نمایه سازی: 22 آبان 1397
Abstract:
This paper presents a competitive supply chain network design problem in which one, two, or three supply chains are planning to enter theprice-dependent markets simultaneously in uncertain environments and decide to set the prices and shape their networks. The chains produce competitive products either identical or highly substitutable. Fuzzy multi-level mixed integer programming is used to model the competition modes, and then the models are converted into an integrated bi-level one to be solved, in which the inner part sets the prices in dynamic competition and the outer part shapes the network cooperatively.Finally, a real-world problem is investigatedto illustrate how the bi-level model works and discuss how price, market share, total income, and supply chain network behave with respect to key marketing activities such as advertising, promotions, and brand loyalty.
Keywords:
Competitive supply chain network design , Fuzzy multi-level mixed integer programming , Bi-level programming , Nash equilibrium
Authors
Kaveh Fahimi
Department of Industrial Engineering, Iran University of Science & Technology, Tehran, Iran
Seyed Mohammad Hosseini
Department of Industrial Engineering, Iran University of Science & Technology, Tehran, Iran
Ahmad Makui
Department of Industrial Engineering, Iran University of Science & Technology, Tehran, Iran