The Impact of Internet Lifestyle on Customer E-Loyalty by Mediating Customer Satisfaction and Advertising of Electronic Recommendations (Case Study: East Tehran Social Security Organization)

Technology advancement, expansion and improvement of production systems and methods, increasing active competitors, diversification of products, increasing customer awareness and many other factors have made customer retention and retention as loyal customers a major concern for owners. Business. The customer is the only source of profit for the company both in the present and in the future. Managers are therefore looking for ways and information to build customer loyalty for themselves, as this leverage reduces operating and marketing costs and increases profits. The purpose of this study was to investigate the effect of internet lifestyle on e-loyalty of customers by mediating customer satisfaction and e-recommendation advertising in East Tehran Social Security Organization. The present study is a descriptive survey research. Also, since the results of this research can be used practically, a research case study is applied. The statistical population of the present study was 1570 employees of the Social Security Organization in the East of Tehran with at least one year of experience in the Social Security Organization. So, using Cochran sampling, 300 people were selected and questionnaires were distributed. In this study, Cronbach s alpha was obtained as 0.881 which confirms the reliability of the designed questionnaire. Given that all research hypotheses are generally accepted, examining Internet life style structures offers many opportunities for social security managers to prioritize different aspects of life style. Compare and contrast strategies to suit the characteristics of each group, and be able to provide a better service to your lifestyle.

Keywords:

Internet Lifestyle , Recommended Advertising , Customer E-Loyalty , Customer Satisfaction Mediation , Social Security Organization.