Commercial Advertising Effectiveness of Bank Saderat Iran on Attracting Rate of Interest Free Loan Savings Account Customers
Publish Year: 1395
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_AJAER-6-4_003
تاریخ نمایه سازی: 29 اسفند 1398
Abstract:
The purpose of this study was to evaluate the effectiveness of Bank Saderat Iran commercialadvertisements on attracting rate of Interest Free Loan savings account customers. This study is anapplied research and using a descriptive approach carried out in 2016. In this study population was BSIcustomers and using stratified random sampling 414 subjects were selected. Required data collection toolwas researcher made questionnaire whose reliability was obtained 0.89 using Cornbrash’s alphacoefficient calculation. Results showed a significant effect of BSI commercial advertisements at 95%level on attracting rate of Interest Free Loan savings account customers.
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Authors
Nasibeh Sharifishamili
Department of Financial Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
Abdolreza Amiriraeez
Department of Financial Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
Atefeh Sharifishamili
Department of Financial Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
Jamshid Jafari
Department of Financial Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran