بررسی عوامل موثر بر قیمت فروش فرش دست باف بافندگان تعاونی فرش شهرستان نی ریز استان فارس

The artistic industry of carpet weaving have an important position in national and household income , employment , non oil export , art and history of our country. Despite of this important position , Research activities in this field is negligible .In this research on the Basis of Recognition of this necessity we have tried to answer some parts of the subject.In this research for the members of cooperative society of carpet hand weavers of neyriz city in Fars province the impact of five factors : a) wearers background , b) Rjshomar , c) quality evaluation of carpets , d) cooperative pricing , e)weight of carpets on the final sale price have been studied. Results show that first four variables have positive effects on final sale price and the fifth variable have negative effect on final sale price. Furthermore , Descriptive Results of Research gave valuable informations about age of weavers , Gender , education , kind of loom , Design , Dimensions , waiting time for sale , method of weaving learning.

Keywords:

فرش های دست بافت , تعیین قیمت , سیاست های بازاریابی , تعاونی ها