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Marketing and Innovation

Publish place: 1st Annual Conferenc of Management, Innovation, Enterprenuership
Publish Year: 1389
Type: Conference paper
Language: English
View: 1,385

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Link to this Paper:
https://civilica.com/doc/108809

Document National Code:

MIEAC01_788

Index date: 31 December 2010

Marketing and Innovation abstract

Success of an innovative idea in the market depends on the value crea tion, communication, distribution and exchange with its stakeholders. In novators and entrepreneurs face many challenges when trying to sell their innovative ideas. This paper shows the important link between the basic marketing theory and challenges in practice. It concludes by recommend ing how to create a better foundation to increase the market share and overall success of an innovation in the market

Marketing and Innovation Keywords:

market share , marketing strategy , marketing communications , selling in novations

Marketing and Innovation authors

Abbas Khosravi

Software Engineer

Seyed Mojtaba Hosseinifar

MA Student of Management

Najme Roozmand

Student of Psychology

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