The effect of human resources financial literacy and risk attitude on investor motivation

BACKGROUND AND OBJECTIVES: The financial literacy is required as an ability for investor who require making decisions in a complex financial scenario. Therefore, the aim of the study was to investigation the effect of human resource’s financial literacy and risk attitude on investment motivation in joint venture funds in Iran. METHODS: The present study is descriptive-applied. The data was gathered using the literature review and survey information and data gathering method, was according to semi-structural questionnaire. The population included all individuals and Mutual Funds (MF) investors. The sample size was selected using Morgan table and 384 people. In order to analyze data, SPSS19 statistical method and correlation coefficient test, multivariate regression analysis and determination coefficient (R2) and variance analysis were utilized. FINDING: Generally, the results indicated that the human resource’s financial literacy and attitude toward risk has significant influence on investor motivation in joint venture funds in Iran. Because, determination coefficient (R2) resulting from regression suggests that variables related to investors financial literacy (as independent variables included: ability to interact and communication with financial concepts, financial concepts knowledge, skills in managing personal financial affairs, skillful in using appropriate financial decisions, confidence in effective planning for future financial needs, financial literacy in the field of financial jobs, knowledge of statistics and financial mathematics concepts and knowledge of computer concepts) explain 73% of motivation in joint venture funds in Iran (as dependent variable). CONCLUSION: The results showed that human resource’s financial literacy and attitude influenced on risk attitude on investment motivation in joint venture funds in Iran. Hence, the outcome can be useful for investors in process of policy makers in joint venture funds from of in Iran.

Keywords:

Attitude Toward Risk , Attracting Investors’ Motivation , Incentives , Financial Literacy , Human resource’s , mutual investment funds