A Protocol for Exploring Health Coverage in News; Implementing and Evaluating a Health Promotion Intervention

Aims: Mass media are among the most important tools for enhancing health information and health promotion in any country. Among the different types of mass media, news agencies are the primary source of health information. The present study examines health coverage in news agencies and implements and evaluates an intervention to improve health promotion news coverage. Methods: The explanatory sequential mixed-method study includes five phases, including quantitative content analysis of news agencies, semi-structured interviews, intervention, and evaluation of the intervention, and synthesis of the recommendations. Four news agencies utilizing the purposeful sampling method would be selected and divided into two cases and two control groups. Primary outcomes: awareness-raising and enhancing the knowledge, attitude, and performance of health journalists and improving the communication between the media and the health sectors. Secondary outcomes: increasing the quality and quantity of public health (health protection, prevention, education, and promotion) related news agencies coverage. In the Fifth phase, utilizing the results of the four phases, a practical recommendation will be proposed for creating health-promoting media. Perspective: This result would provide a more holistic approach to understanding the current situation, generating more effective and comprehensive strategies to utilize the potential of news agencies for health promotion and creating health-promoting news agencies.

Keywords:

Health Promotion , Mass Media , News , Public Health , Iran