Analysis of Sport Marketing Researchers in Google Scholar

Background:The purpose of this study was to analyze the researchers’ situations in the field of sport marketing based on data available in Google Scholar.Methods: This research was a descriptive and quantitative content analysis. The study population was all ۲۲۹ researchers in Google Scholar who introduced themselves on the subject of Sport Marketing studies in March ۲۰۲۱. The data collection tool was a coding sheet and its instruction which was used after confirming its validity and reliability. The collected data was analyzed by descriptive statistics.Findigs: Findings showed from among ۲۲۹ sport marketing researchers in the Google Scholar database, ۸۴ were (about ۳۷%) from the United States. After the United States, Iran ranks second with ۶۰ people (about ۲۶% of the research population). This frequency is significantly reduced in other countries. For example, Canada with ۹ people, Japan and South Korea with ۶ people, Greece with ۵ people, Australia, Portugal and Turkey with ۴ people, France, Spain and Taiwan with ۳ people are in the next ranks. The other countries are in the next category with ۲ or ۱ representatives.Conclusion: It is noteworthy that only ۳۷ countries had a research representative called Sport Marketing in the Google Scholar database.

Keywords:

Content Analysis , Scientific production , Google Scholar , Sport Marketing , Citations