Ranking the Strategic Actions of Mobile Communication of Iran (MCI) by a Fuzzy Model
Publish place: International Conference on eCitizen & Cell phone 2010
Publish Year: 1389
Type: Conference paper
Language: English
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ICECC01_029
Index date: 18 December 2011
Ranking the Strategic Actions of Mobile Communication of Iran (MCI) by a Fuzzy Model abstract
ommunication first requires ranking the customer's expectations and then prioritizing the engineering characteristics to meet the expectations. In this paper, a ranking model based on Quality Function Deployment (QFD) is developed to rank the Strategic Actions (SAs), or the Engineering Characteristics (ECs), of Mobile Communication of Iran (MCI). QFD is a widely used customer-driven design and manufacturing tool which the success of its applications may be the result of some of its benefits, such as higher customer satisfaction and greater customer focus. QFD uses a matrix called House of Quality (HOQ) to translate Customer's Attributes (CAs) into ECs. However, due to the high degree of subjectivity and uncertainty in the decision-
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Ranking the Strategic Actions of Mobile Communication of Iran (MCI) by a Fuzzy Model authors
Mahnaz Zarei
۱Department of Industrial Engineering, Islamic Azad University, Shiraz Branch, Iran
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