Factors Affecting Mobile Banking Adoption
Publish Year: 1400
نوع سند: مقاله ژورنالی
زبان: English
View: 107
This Paper With 10 Page And PDF Format Ready To Download
- Certificate
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
JR_JITM-13-3_009
تاریخ نمایه سازی: 25 بهمن 1400
Abstract:
Mobile Banking has always been the focus of the banks to provide an alternative banking channel for the bank customers. However, the adoption rate was still relatively low and increased gradually over the decade. Thus, it is important to examine the factors affecting Mobile Banking Adoption to provide better insights to improve the situation for the bank customers to adopt it for banking purpose. In this conceptual article, the past literature related to the investigation of Technology Adoption was reviewed. Based on the review and also the understanding of the theory, this article further explores on the interactions of the constructs from Technology Acceptance Model (TAM) & Unified Theory of Acceptance and Use of Technology (UTAUT), Perceived Trust, Technology Awareness and Mobile Banking Adoption. With the study of these interactions, it is very likely to create new avenues for future research.
Keywords:
Authors
Chu Chee
Putra Business School – Level ۳, Office Building of the Deputy Vice Chancellor (Research & Innovation), ۴۳۴۰۰ UPM Serdang, Selangor, Malaysia.
Mahmood
Professor, Putra Business School – Level ۳, Office Building of the Deputy Vice Chancellor (Research & Innovation), ۴۳۴۰۰ UPM Serdang, Selangor, Malaysia.
Mohamed-Isa
Department of Management & Entrepreneurship, Universiti Kuala Lumpur Business School, ۵۴۰۰۰ Jalan Gurney Kuala Lumpur, Malaysia.
مراجع و منابع این Paper:
لیست زیر مراجع و منابع استفاده شده در این Paper را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود Paper لینک شده اند :