Factors affecting the readiness of green business process management in the Iranian banking industry

This study aimed to identify factors affecting the green management process readiness of banks and determining the interactions and priority of these factors. To this end, factors affecting the green management process readiness in the banking industry were extracted by using an in-depth study of the extant research and qualitative content analysis. Also, fuzzy DEMATEL method was used to explain and assess the interrelationships between the identified factors. The research sample included ۱۴ experts in the process management field in the industry and academicians with knowledge of the concepts of emerging technologies and more than ۱۰ years of experience at the level of managerial activities in the banking industry. Application of DEMATEL revealed that “green awareness”, “green attitude”, “green governance”, and “green technology” are the influential factors, while “green operation”, “green infrastructure”, “green lifecycle”, “green strategy”, and “green policies” are permeable factors. It was also found that “green awareness” has the greatest impact on other factors and "green operations "is the most permeable factor. The obtained results might help to raise the awareness of individuals including managers, policymakers of the organizations toward establishing and fostering a green attitude to adopting green operations.

Keywords:

Green Business Process Management , Environmental Sustainability , Green Readiness , banking industry , DEMATEL Technique , content analysis