Designing and presenting an application to improve the export performance of commercial companies (Case study of commercial companies in Ardabil province)

Export performance is one of the international marketing subjects which has been being notably researched. But still there is no comprehensive understanding of its context due to numerous effective indicators existence. The objective of this study is presenting a model to expand the export performance of trading enterprises in Ardabil province through ۵۷ questionnaire items affecting export performance. Hence considering the researcher’s study, citing research literature and conducting interview with ۳۰ chamber of commerce experts, ۵۷ questionnaire items were identified in total by exploratory factor analysis questionnaire and after performing software analysis of the questionnaire items, ۱۲ factors were identified as effective factors. All these ۱۲ factors functioned in export performance extension of trading enterprises and became involved in model, and LISREL software outputs of modeling indicated that factors of executives’ capability in companies, competitive strategy, company communications, product strategy, human resources strategy and infrastructures respectively, play the most crucial importance part in export performance extension of trading enterprises.

Keywords:

companies’ performance , export performance extension , export , non-oil export