Analysis of the competitiveness of the tobacco industry in Honduras
Publish place: International Journal of Innovation in Management, Economics and Social Sciences، Vol: 2، Issue: 2
Publish Year: 1401
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_IJIMES-2-2_002
تاریخ نمایه سازی: 14 دی 1401
Abstract:
Purpose: The purspose of this study was to develop a model to measure the factors that influence the competitiveness of the tobacco industry in HondurasMethodology: An exploratory, descriptive and correlational methodology and a non-experimental design were used. A confirmatory factor analysis was applied to the scale of the model for the analysis of the variables.Findings: According to the model fit measure for a maximum likelihood estimation method, the congruence between a priori observation (hypothesis) and theoretical model is verified.Originality/Value: Competitiveness allows the tobacco company to enter the international market, offering products with the highest quality standards. A strategy based on quality, prices, training, distribution channels and technology translates into competitive advantage and allows companies to achieve market positioning.
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Authors
Ramón Armando Varela Zuniga
Universidad Nacional Autónoma de Honduras, Honduras