Investigating the effect of integrated information technology and environmental factors on improving the performance of start-up businesses

The current research was conducted to investigate the effect of integrated information technology and environmental factors on improving the performance of start-up businesses. This research is applied in terms of purpose, descriptive surveillance in nature, and library and field in terms of information gathering method. The statistical population of the research includes all the managers and experts of the pre-growth and growth establishment period companies in the science and technology park of Kerman province and the time frame of the research is spring and summer of ۱۴۰۱. The sample size was ۲۲۰ people.First, the research data was collected through a questionnaire and then analyzed. The software used in this research is Smart pls. Based on the obtained results, the divergent validity,convergent validity, reliability of the information-gathering tool, and the overall fit of the model were confirmed. The results of the hypotheses test showed that the integration of information technology has a positive effect on the performance of start-up businesses by ۰.۳۸۷, on environmental factors in terms of government support for start-ups businesses it has a positive effect on environmental factors in terms of the intensity of competition in the environment of start-up businesses. has a positive value of ۰.۴۷۹. Also, environmental factors in terms of government support for start-up businesses have a positive effect on their performance to the extent of ۰.۲۸۹, but the research results show that environmental factors in terms of the intensity of competition in the environment of start-up businesses do not have a positive effect on their performance.

Keywords:

integrated information technology , environmental factors , competition intensity , government support , business performance