Analyzing the behavior of internet customers based on social engineering
Publish place: Social Determinants of Health، Vol: 8، Issue: 1
Publish Year: 1401
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_JSDI-8-1_009
تاریخ نمایه سازی: 28 تیر 1402
Abstract:
Background: The customers' opinions about the features and experience of using the products
are considered as a valuable and reliable source for comparison and decision-making. Thus,
the present study was an attempt to analyze the behavior of Internet customers based on social
engineering.
Methods: This study is applied research in the area of social networks. The statistical
population of this study included Amazon social network users. The data includes XML and
txt files brought to the programming environment. To analyze the behavior of Internet
customers, a method based on the ensemble learning technique was implemented in MATLAB
software. The common criteria that were used in data mining applications such as accuracy,
sensitivity, and F-score.
Results: The proposed model compared to other ensemble methods (support vector machines,
Naive Bayes, ensemble neural networks, and decision tree ensemble) is in the priority in all
three criteria for recognizing real and non-real users and has a better function. This method had
high accuracy, precision, sensitivity, and F-criteria compared to other methods and it has a
good status in evaluation criteria. The performance of the proposed model was much better
than single algorithms and is the priority in terms of data mining evaluation criteria, but the
training time for this model was much longer than other methods.
Conclusion: The use of the proposed model in any organization that provides a product or
service online, is quite promising and better results can be achieved with more studies.
Keywords:
Authors
Sara Hajighorbani
Department of Information Technology Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
Changiz Valmohammadi
Department of Industrial Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
Kiamars Fathi Hafshejani
Department of Management, South Tehran Branch, Islamic Azad University, Tehran, Iran