Unleashing the Power of Artificial Intelligence:Transforming Business Strategies in the Digital Era
Publish place: 2nd.International Congress on Management, Economy, Humanities and Business Development
Publish Year: 1402
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
ICMBA02_162
تاریخ نمایه سازی: 14 مرداد 1402
Abstract:
In the era of digital transformation, incorporating Artificial Intelligence (AI) into business strategy has become more important. Business operations, consumer experiences, and decision-making processes are all being enhanced by AI technology. This essay examines how AI affects business strategy and how it may be used to propel digital transformation. Adopting AI has its benefits and challenges, which are explored in this article along with key tips for a flawless implementation. The importance of a human-centered approach to AI, which ensures that technology is used to enhance human skills rather than replace them, is another topic addressed in this paper. As a result, AI has the potential to be a powerful tool for organizations to stay competitive in the digital era, but it must be consciously and carefully integrated to have the greatest impact.
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Authors
Iman Hamidi
Master of BusinessAdministration(MBA),Strategy