Investigation of satellite impact on the people's beliefs and attitudes (A case study: Saghez city)

This study investigates satellite impact on people's beliefs and attitudes (Saqez city). Mass media and particularly satellite have an important role in as modern communication-cultural channels informing and apprising the people, establishing norms and behavior patterns, etc. as well as the main educational, advertising, culture, forming public beliefs levers and main components to make identity and civilization. On the other hand, it can be used as a tool for west's cultural invasion, bad moral training, destructing beliefs of national, ideological and social values, examples of promiscuity, weakening social trust, normalizing violation, raising consumer and dependent communities as. Therefore this study looks for determination and pathology of the amount of satellite use, relationship between satellite programs and people's interests as well as presenting some strategies to prevent these damages. This study is a survey and the used method is a combination of descriptive and correlational method. Needed information was collected using questionnaire and for the study literature, library references and archival documents were gathered. Analyzing the research theories and principles shows that, increasing people's tendency to satellite programs such as music, series, movie, etc. has affected the people's behavior and culture as well as lack of welcome for internal channels because of the poor quality of the programs.

Keywords:

Communication ages , satellite , globalization , Cultural Invasion , Saqez City