Analysis the barriers to implement Block chain as an E-commerce marketing platform
Publish place: 5th National Conference and 2nd International Conference on New Patterns of Business Management in Unstable Conditions
Publish Year: 1402
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
MBAC05_164
تاریخ نمایه سازی: 23 مهر 1402
Abstract:
Companies now have a good chance to further increase the efficiency of their supply arrangements thanks to the development of advanced space and increasing technologies like the blockchain. Adopting and coordinating the supply chain with the help of digital innovations may lead to a substantial rise in mechanical efficiency. The global supply chain now has a significant window of opportunity to increase profits and output by using blockchain technology, artificial intelligence, and smart machinery. To address the challenges associated with using Blockchain as an E-commerce marketing platform, we present a hybrid approach based on hesitant fuzzy mcdm. According to the findings, the biggest roadblocks are technological and security-related.
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Authors
Mahdi Haji Amir Damavandi
Master of Business AdministrationShahid Beheshti University of TehranTehran, Iran