The effect of export market intelligence on export market performance considering the role of sales strategies

The main purpose of this research is to investigate the effect of export market intelligence on export market performance, considering the role of sales strategies. This research is practical in terms of classification based on the purpose, and in terms of classification based on the method, it is a descriptive survey research. The statistical population of the present study; There are ۱۶۰ managers and senior experts of Kale company in the export sector. The sampling of this research is simple random method. The minimum required sample size according to Cochran's formula is ۱۱۴ people. The data collection tools in this research were standard questionnaires whose validity was confirmed through face and content validity and their reliability was confirmed through Cronbach's alpha coefficient and composite reliability. The collected data were analyzed through spss and Smart-PLS software, and research hypotheses were investigated with the help of structural equation modeling.The results of the research showed that export market intelligence has an effect on export market performance by considering the role of sales strategies.

Keywords:

export market intelligence , export market performance , sales strategies.