Assessment of the Business Environment and Strategies for Developing Busıness Processes: the Case of Iran’s West Azarbaijan Province

Accurate, comprehensive and credible performance management systems, as one of the benchmarks of the development of organizations and communities, require the provision of specific infrastructures and requirements. The present study consists of a mixed approach of fuzzy hierarchy analysis and balanced scorecard to assess the business environment in the West Azarbaijan province of Iran. This research is applied in terms of purpose and has been prepared in terms of method with analytical and descriptive approach. Analytical Hierarchy Process Analysis (AHP) technique was used to measure the variables of the research and indicators are weighted by analyzing the fuzzy hierarchical process as well. Based on this, the growth and learning field with a priority weight of ۰.۴۶۷ is the most important and secondarily, the internal processes area with a priority weight of ۰.۲۷۷ is considered. The financial area with priority weight of ۰.۱۶۰ is considered important in the third order and finally the client area with a priority of ۰.۰۹۵ is considered.

Keywords:

business environment , Balanced Scorecard , Fuzzy hierarchy analysis , Iran