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Origins of Sustainable Consumption of Organic Food: A Fuzzy Decision-Making Trial and Evaluation Laboratory Approach

Publish place: Journal of Agricultural Science and Technology، Vol: 24، Issue: 2
Publish Year: 1400
Type: Journal paper
Language: English
View: 125

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Link to this Paper:
https://civilica.com/doc/1816119

Document National Code:

JR_JASTMO-24-2_016

Index date: 13 November 2023

Origins of Sustainable Consumption of Organic Food: A Fuzzy Decision-Making Trial and Evaluation Laboratory Approach abstract

The paper aims to explore the crucial antecedents of consumer behaviour toward sustainable consumption of organic food. The integrated fuzzy set theory and Decision-Making Trial and Evaluation Laboratory (DEMATEL) methods, with experts’ suggestion approach were adopted.The results reveal the six origins of sustainable consumption of organic foods, namely, the government support and guidance, mass media agents, education and research institutions, and consumer demographics (educational level, income status and age). The study grants an alternative approach for sustainable consumption theory using a fuzzy-set theory and DEMATEL methods.

Origins of Sustainable Consumption of Organic Food: A Fuzzy Decision-Making Trial and Evaluation Laboratory Approach Keywords:

Fuzzy DEMATEL , Marketing strategies.

Origins of Sustainable Consumption of Organic Food: A Fuzzy Decision-Making Trial and Evaluation Laboratory Approach authors

H. T. Thuy Giang

۱. University of Economics and Law, Ho Chi Minh City, Vietnam; ۲. Vietnam National University, Ho Chi Minh City, Vietnam

L. T. Dung

۱. University of Economics and Law, Ho Chi Minh City, Vietnam; ۲. Vietnam National University, Ho Chi Minh City, Vietnam

Ph. T. Thanh

۱. University of Economics and Law, Ho Chi Minh City, Vietnam; ۲.Vietnam National University, Ho Chi Minh City, Vietnam

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