Marketing in the Digital Age and CSR: Marketing strategy in the digital age for BMW i۷

This paper analyses the integration of luxury, sustainability, and innovation in BMW's i۷ electric car marketing strategy. It analyses CSR procedures critically, points out changes, and stresses how they affect brand identity. The digital strategy redefines luxury, combines it with environmental awareness, and increases brand identification in the rapidly changing automotive sector. The BMW i۷ electric car stands out as a symbol of advancement in this dynamic environment. The BMW i۷ takes Centre stage as the car industry experiences a seismic shift toward Sustainability and eco-consciousness. This high-end electric vehicle epitomizes BMW's dedication to technological innovation and offers a driving experience combining great performance and environmental friendliness. Digital marketing is essential in today's economic environment for attracting target audiences. Brands must develop efficient digital marketing strategies to enthrall and educate their audience using digital platforms, social media, and online interactions. The focus of BMW's strategy for the BMW i۷ is on targeted, immersive engagement online. With social media, online advertisements, and influencer marketing, BMW hopes to develop a unified story that appeals to consumers looking for luxury and sustainability. Online video is the main form of advertising, and it is strategically shared on social media sites like Twitter, LinkedIn, Instagram, and YouTube to ensure a wide audience reach. The brand will be able to create lasting connections with its audience by utilizing the ethos of the BMW i۷ by fusing the history of BMW's brand reputation with the modernity of the digital age.

Keywords:

Marketing , digital , BMW I۷ , CSR