Strategic Model and Structure Management of Chines Independence Automotive Companies (Case Study)

Having a full understanding of the world’s social-economic situation is the success key for industries automotive manufacturing industry is an extremely competitive one usually there is no clear guideline among automotive companies about technological causes behind their success and failure. This research provides an investigation about the world’s economic situation and the environmental situation surrounded the automotive industry, than will focus on chines auto industry. Automotive manufacturers and suppliers view China as the largest combination of automotive market and low-cost manufacturing and supply base to appear in decades. Companies are deluged with information about the potential opportunities in China, but typically know very little about what the Chinese think about their automotive future. The steady influx of automotive manufacturers and suppliers over the past ten years has provided the Chinese with firsthand experience of what the impact of a world-class, high-volume automotive industry can mean to a country.

Keywords:

Strategic Planning , economy , market segmentation.