Investigating the Challenges and Opportunities Affecting Tourism Using SWOT and QPSM Techniques (The Case Study of Galugah District)

One of the regions which has many potentiality and capabilities for developing Tourism from natural aspect is Galugah county. Unfortunately, Tourism sources are useless due to incorrect programming. Accordingly, general objectives of this research were identifying strong and weak points, opportunity and possible threats for developing Tourism. Also, identifying of current Tourism position and, presenting suitable methods for developing potential capabilities of Tourism in Galugah county were the objectives of present study. The research model was applied and goal oriented and the research method was survey-descriptive. The necessity information was collected through field and library methods. A questionnaire was also used for collecting data. Moreover, techniques of QSPM, SWOT were used to describe the research information. Statistical population samples were selected from authorities’ community. Since the authorities were busy people and not always available in Galugah county, only ۳۰ questionnaires were distributed among them. Results analysis of this research showed that among external and internal factors i.e. pollution of environment and river and extinction of plants species under the influence of pollution and O۲ i.e. suitable climate for developing natural Tourism efforts in summer were the most important and influential factors. Cold temperature of the region in summer (W۳) and existence of unique amusement places (S۵) such as Amarg were recognized as effective and most leading factors among internal factors on Tourism development of Galugah county. Presenting methods of the third process showed that a comparison of total grades for attractiveness of methods and ST۳ method i.e. initiating new occupational opportunities on the basis of natural potentials and rich culture of regions inhabitants by protecting region cultural identity and nature had the highest score in this process.

Keywords:

Method , Tourism , SWOT , QSPM