Big Five Personality Traits and Green Purchasing Behavior in Iranian Market
Publish place: Iberian Journal of Social Science، Vol: 1، Issue: 3
Publish Year: 1399
Type: Journal paper
Language: English
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Document National Code:
JR_JIJSS-1-3_001
Index date: 4 February 2024
Big Five Personality Traits and Green Purchasing Behavior in Iranian Market abstract
This research aims to find how big five personality traits (extraversion, agreeableness, openness to experience, conscientiousness, and neuroticism) affect green purchasing behavior in Iranian market. In this regard, 21 hypermarkets in the five big cities of Iran were studied. 350 questionnaires were distributed, but 312 of them were usable for multiple regression analysis. The results showed that all personality traits have significant and positive eefect on green purchasing behavior
Big Five Personality Traits and Green Purchasing Behavior in Iranian Market authors
Ali Manafi
Islamic Azad University of Iran