Leadership Communication and Performance of Multinational Enterprises: A Case of Business Development Organization, East Africa, Tanzania
Publish place: International Journal of Management, Accounting and Economics (IJMAE)، Vol: 11، Issue: 1
Publish Year: 1403
نوع سند: مقاله ژورنالی
زبان: English
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JR_IJMAE-11-1_004
تاریخ نمایه سازی: 28 اسفند 1402
Abstract:
Multinational Enterprises (MNEs) are companies that operate in multiple countries, and their performance is critical to the global economy. This study explores the relationship between leadership communication and organizational performance in Business Development Organisation (BDO) East African multinational enterprises, employing a mixed-methods research design. The quantitative phase, utilizing a structured survey, reveals a consensus among respondents (۶۷.۶% strongly agree, ۳۲.۴% agree) that well-established leadership communication helps in articulating an organization's vision and goals and ۷۸.۷% agree that effective leaders’ communication builds support for workers' strategic initiatives. Both the quantitative and qualitative findings underscore the significance of leadership communication in promoting a collaborative organizational culture that improves performance. The research recommendations include business training centres should focus on targeted leadership training that fosters open communication, and continuous refinement of communication strategies.
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Authors
Grace Mpuya
Department of Business Administration, College of Business Education (CBE), Dodoma, Tanzania
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