The study focuses on the analysis of characteristics of
servant leadership in an organization and reveals the linkage of
servant leadership and employees’ motivation and retention. The aim of the study is to investigate the linkages between
servant leadership and employees’ motivation and retention in the service sector. The aim outlines the tasks oriented toward the assessment of motivation value when
servant leadership is introduced; analysis of the effects of
servant leadership on employees’ retention; and description of
servant leadership during times of uncertainty and increased turbulence. Studying the linkage of
servant leadership with employees’ motivation and retention we employed both qualitative and quantitative methods of investigation. For this research, we selected ۲۳۸ employees of service-oriented companies from six regions of Ukraine. They were males and females and differed in age, educational background, job experience, and salary. The data were collected through face-to-face interviews between March ۱۷ and August ۲۲, ۲۰۲۳. The results showed that the implementation of
servant leadership in a service-oriented company positively affects employees’ motivation and retention. Also,
servant leadership is linked to the company’s success and sustainability during times of uncertainty and increased turbulence. In the service sector,
servant leadership is introduced in three levels: individual level, team level, and company level. Each level is characterized by a number of descriptors that optimize
servant leadership and contribute to the company's success and employees’ satisfaction. The results may be used by company leaders and owners who are involved in service industries. Also, the findings may improve the process of future managers’ training.
