The Importance and Necessity of the Research Field of Brand Excellence, A Review Article
Publish place: International Journal of Applied Research in Management, Economics and Accounting، Vol: 1، Issue: 2
Publish Year: 1403
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_IJMEA-1-2_001
تاریخ نمایه سازی: 23 خرداد 1403
Abstract:
A research stream in the field of branding has grown rapidly in recent years and has developed as a multidisciplinary field involving various components. which leads to diverse and scattered research with different foci. However, this rapid development has created many prospects. Therefore, this multiplicity of views has made it difficult to conduct structured studies. We conducted this review to uncover the findings of researches and guide researchers to a future agenda.A research stream in the field of branding has grown rapidly in recent years and has developed as a multidisciplinary field involving various components. which leads to diverse and scattered research with different foci. However, this rapid development has created many prospects. Therefore, this multiplicity of views has made it difficult to conduct structured studies. We conducted this review to uncover the findings of researches and guide researchers to a future agenda.
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Authors
Meysam Shafiee
Associate Professor, University of Tehran, College of Farabi, Faculty of Management and Accounting
Hamidreza Yazdani
Associate Professor, University of Tehran, College of Farabi, Faculty of Management and Accounting
Zahra Ghasemi
graduated Master's degree, University of Tehran, College of Farabi, Faculty of Management and Accounting
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