The Importance And Necessity The Research Field Of Brand Excellence, A Review Article
Publish place: 7th International Conference on New ideas in Management, Economics, Accounting and banking
Publish Year: 1403
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
MAEBC07_077
تاریخ نمایه سازی: 18 تیر 1403
Abstract:
A research stream in the field of branding has grown rapidly in recent years and has developed as a multidisciplinary field involving various components. which leads to diverse and scattered research with different foci. However, this rapid development has created many prospects. Therefore, this multiplicity of views has made it difficult to conduct structured studies. We conducted this review to uncover the findings of researches and guide researchers to a future agenda
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Authors
Zahra Ghasemi
graduated Master's degree, Tehran University, College of Farabi, Faculty of Management and Accounting