Creative economics and revenue generation in public libraries

Purpose: The present research by studying the creative economy; income generation in public libraries have been examined from the perspective of researchers in the field of library and librarianship in order to determine the priorities of the application of creative economics in the management of public libraries in the country.Method: The present research is a systematic study and a statistical population including all the researchers conducted in the field of creative economy; It was a business and income generation in public libraries that were published by researchers in Google Scholar, Lisa, Science Direct, Emerald, Elmnet, Magiran, Noormags and Islamic World Science Citation Center during the last ۳۰ years. This study was designed and conducted in three main steps. In the first step, after posing the main questions of the research, the procedure for its implementation was specified and compiled, and the relevant databases were identified based on the specified framework. In the second step, searching for articles was on the agenda, and after finding each article, the screening and evaluation performed after validation was included in the research. In the third step, the data was analyzed by statistical method and finally interpretation and report was presented.Findings: It showed that out of the total of ۶۰ researches studied, ۴۰ percent were Persian researches and ۶۰ percent were non-Persian. ۴۳.۳ percent of the researches referred to the subject of entrepreneurship and ۱۸.۳ percent to the subject of income generation, which indicated a ratio of more than ۲ times between the subject of entrepreneurship and the subject of income generation. Entrepreneurship and income generation have been mentioned in the studied researches as new opportunities to strengthen the preservation of public service values. ۲۱.۶ percent of the researches pointed to the legal obstacles and professional ethical principles as the biggest challenge of the creative economy in public libraries, which may affect the basic missions of free services of public libraries. The issue that was emphasized in the studied researches was the lack of familiarity of librarians with the skills of income generation and product marketing, which necessitates holding workshops and short-term trainings.

Keywords:

Monetization , public libraries , Business , Creative Economy , Systematic Review